One of the many things that I have gained from starting R2 Marketing is two hours per day due to exchanging my 50-mile-each-way commute for a 5-second-each-way one. I did a lot of thinking about what I wanted to do with those ten hours each week (an additional day!) What I’ve discovered is I can now spend that time on something that I suspected, but had no real idea of how much, I missed: reading.
I have been delighted to find blogs that entertained, informed, surprised and challenged me. I found myself bombarding my poor friends and colleagues with “you have to read this!” emails. I began finding that I had a number of things to say myself. One cannot spend 20 years as a marketer without learning some very valuable lessons… if only from the mistakes we make along the way.
My blog will be my way to share these experiences (without the email bombardment. You’re welcome!) I plan to share the things that I’ve seen done very well, not so well and the things about which we should be thinking.
I’ve been so lucky to have such wonderful experiences throughout my career and hope that this blog will be one as well.