Combining social media and CRM.
This podcast provides a case study of how the NHL integrates social media and their customer relationship management programs (CRM). I continue to strengthen my belief that applying direct response techniques and methodology to social media will make for a richer experience for the customers. It will also provide the data for marketers to be highly targeted in their other interactions with customers.
Does my company need to be in the mobile space?
This article provides some excellent thought starters when considering mobile marketing. A recent study by Ogilvy showed that women would be more willing to sacrifice their TV’s rather than their mobile phones.
Making money with social media.
Socialmediaexaminer.com discusses the results of a study by R2integrated: is your company seeing an increase in sales from social media. 65% of the marketers surveyed said that social media is not improving their sales numbers. The study examines the differences between those companies showing a sales increase and those that do not. The primary factor that emerged for successful companies was “those who responded that their company had profited or increased revenues using social media were almost twice as likely to have a formal social media strategy.”
Social Media Examiner article (via Holy Kaw!)
Is email on the way out?
It appears that the Facebook COO’s prediction of email’s demise may be greatly exaggerated. While social networking sites are growing at a faster pace than traditional email, some reports are showing email usage has continued to grow. There is interesting data on both sides of the argument from this article in Fast Company.
10 things we can learn from Apple.
The tech media was all about Apple this week in the days before the launch of the iPhone 4. However, this article reminded me of the real reason that I’ve been an Apple fan since my college days in the 80’s when I first saw an interview with Steven Jobs.
Ice cream for a smile!
Mashable reports on an ice cream machine being tested at the Cannes Advertising Festival. The integration between POS and social media is interesting. The real test will be if customers tag themselves on the Facebook page to complete the interaction and to allow for information capture by the client. I will be watching for follow-up case studies.
It’s all about the chocolate.
Awesome site for custom designed chocolate bars (via Holy Kaw!.) A great gift idea for employees, clients or anyone who loves chocolate.
Just for fun.
Why do the goats cross the bridge?