R2 Marketing Weekly Digest – July 2, 2010

Social media strategies for busy people

Many marketers have hesitated to embrace social media as a communications tool because they “don’t have the time.” Nathan Hagen has outlined some strategies to help the busy marketer establish a social media presence in just 10 minutes a day.

Social Media Examiner article

The first iAd

Apple recently introduced a new in-app advertising platform, the iAd. The first iAd to debut is for Nissan’s Leaf, an electric car. This video gives you a tour of the iAd. Very slick. I will be interested to see what advertisers do with this new platform.

Nissan Leaf iAd video (via PSFK)

A/B testing for websites

The database geek in me loves this article. It gives practical advice (along with tips and tools) on how to set up an A/B test online. A/B testing is basic tool that has been used in direct marketing for many, many years. The best advice in the article “don’t let your gut feeling overrule test results” is one of the first lessons I learned in the industry. It was, however, one of the most important.

The article from Smashing Magazine (via Liferemix)

Apple’s prohibition on donations in iPhone apps

Mashable’s take on whether Apple’s refusal to allow non-profits to accept donations via iPhone applications adversely impacts non-profits. I know that this has caused a great degree of consternation within the non-profit community. For now, donations require a click through to a website. I sincerely hope that Apple will change their policy in the future. In the meantime, non-profits should focus their online efforts on a fully functional mobile version of their websites, and building relationships with their donors through social media and traditional marketing methods.

Mashable article

The new generation of direct mail

New technologies can provide multiple ways for your target audience to respond to a direct mail piece. This article from Direct Magazine shows the ways that traditional direct mail can work as part of an overall strategy including mobile and internet.

Article from Direct Magazine

Groupon to partner with local newspaper sites

Much has been written about the challenges facing newspaper publishers. Groupon announced a partnership with McClatchy newspapers to deliver exclusive deal-a-day offers to their newspaper website. I’ve been very impressed with Groupon and will be curious to see if this partnership will help newspaper websites improve their declining visits from local audiences.

Groupon/McClatchy press release

Awesome Promotion

This Wheat Thins promotion is just awesome.

Wheat Thins Tweeter

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