Merits of Facebook vs. Twitter for Businesses
This article from Social Media Examiner is an excellent examination of why all businesses should be on Facebook. In fact, Michael Stelzner argues that Facebook is more important to small businesses than Twitter. It also provides invaluable tips and tricks.
The Art of the Cheese Pull
Those of you who have experienced the tedium of a food shoot for television will laugh with recognition at this backstage look at a Domino’s Pizza shoot. For those of you who think making a television commercial is all Mad Men and glamour, I’d like to point out one quote, “we MIGHT (emphasis added) get one shot an hour if we’re lucky.” I continue to be amazed at the talent (and patience) of food stylists.
Brandflakes for Breakfast video
Mobile for Real Estate
Also, from Brandflakes for Breakfast is an article about the addition of QR codes to For Sale signs in front of properties. The ability to use QR codes to get basic sales info eliminates the need to call, and those plastic containers of soggy fliers can be history. Great idea!
Article from Brandflakes for Breakfast
The Transition from Traditional to New
This is one of the most clear-headed pieces I have read on the transition from traditional media to new types of media emerging today. Hank Wasiak poses the argument that it is time to “stop lamenting the end of advertising as we know it.” New technologies give traditional advertising agencies the ability to rethink their client’s relationships with consumers. And is that such a bad thing?